Terms of personal data protection

I.

Basic provision

The administrator of personal data according to Article 4 point 7 of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons in connection with the processing of personal data and on the free movement of such data (hereinafter: "GDPR") is Michal Kotek., IČ 11752769 with registered office in Benešovská, 27201 Kladno (hereinafter: "administrator").

Personal data means any information about an identified or identifiable natural person; an identifiable natural person is a natural person who can be directly or indirectly identified, in particular by reference to a certain identifier, for example a name, identification number, location data, network identifier or to one or more special elements of physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.

The administrator has not appointed a personal data protection officer.

II.

Legal reason for processing personal data

The legal reason for processing personal data is

performance of the contract between you and the controller pursuant to Article 6 paragraph 1 letter b) GDPR (hereinafter referred to as "Performance of the contract"),

legitimate interest of the controller in the provision of direct marketing (especially for sending commercial messages and newsletters) according to Article 6 paragraph 1 letter f) GDPR (hereinafter referred to as "Legitimate interest"),

Your consent to processing for the purposes of providing direct marketing (in particular for sending business communications and newsletters) pursuant to Article 6, paragraph 1 letter a) GDPR in conjunction with § 7 paragraph 2 of Act No. 480/2004 Coll., on certain information society services in the event that no goods or services have been ordered (hereinafter referred to as "Consent").

The administrator does not make automatic individual decisions in the sense of Article 22 of the GDPR. You have given your express consent to such processing.

III.

Purpose of processing, categories, sources and recipients of personal data

Legal reason Purpose Data Source of data Recipients of personal data (processors)

Fulfillment of the contract Answer to the request sent via the contact form Personal data of clients (e-mail) Contact form Subcontractors, mailing services, cloud storage

Legitimate interest Provision of direct marketing (especially for sending business communications and newsletters) Client contact details Order information Mailing services, cloud storage, subcontractors

Legitimate interest Routine traffic analysis, detection of server errors and prevention of fraud and server attacks For 50 months: IP addresses and data about web browsing, pages viewed and page actions. User movement on the website, display of the Google Analytics error page, web hosting services and possibly other analytical services

Legitimate interest Ensuring the functionality of discussions Third-party cookies User registration on the Disqus.com website Disqus

Consent Targeted advertising (retargeting) For a maximum of 13 months: Third-party cookies, IP addresses, browser data and website browsing data Display of certain pages on the website Advertising platforms enabling retargeting (AdWords, Sklik, Facebook)

Consent Obtaining demographic overviews in traffic statistics Third-party cookies, demographic data (age, gender, interests, interest in buying and other categories) DoubleClick cookie, Android advertising ID, iOS ID for Google Analytics advertisers

Consent Website Marketing and Promotion Emails, Lead Names, IP Addresses and Other Technical Identifiers Newsletter Form Web Hosting Company and Email Sending Services

IV.

Data retention period

Unless otherwise stated in the previous points, the Administrator stores personal data

for the period necessary to exercise the rights and obligations arising from the contractual relationship between you and the administrator and to exercise claims from these contractual relationships (for a period of 15 years from the termination of the contractual relationship).

for the period until consent to the processing of personal data for marketing purposes is revoked, if personal data is processed on the basis of consent.

After the personal data retention period has expired, the administrator deletes the personal data.

V.

Cookies

If they are in point III. cookie files listed among personal data, the following rules apply to their processing.

Each user can set the rules for the use or blocking of cookies in their internet browser, thereby expressing their consent to their processing. You can take a look at the instructions on how to block cookies.

The user can set the permission or rejection of all or only some cookies (eg third-party cookies). Blocking cookies can have a negative effect on the usability of the website and service.

Information from the following companies is placed on this website for visitors who agree to the placement of cookies in their browser through the appropriate setting of the cookie behavior of individual browsers:

Google (information about cookies)

If you object to the processing of technical cookies necessary for the functioning of the website, the full functionality and compatibility of the website cannot be guaranteed.

VI.

Recipients of personal data (controller's subcontractors)

The controller intends to transfer personal data to a third country (a country outside the EU) or an international country

the organization. Recipients of personal data in third countries are providers of mailing services, data and file storage, analytical tools and direct marketing services.

VII.

Your rights

Under the conditions set out in the GDPR, you have

• the right to access your personal data according to Article 15 GDPR,
• the right to correct personal data according to Article 16 GDPR, or restriction of processing according to Article 18 GDPR,
• the right to erasure of personal data according to Article 17 GDPR,
• the right to object to processing according to Article 21 GDPR,
• the right to data portability according to Article 20 GDPR,
• the right to withdraw consent to processing in writing or electronically to the address or email address of the administrator listed in Article III of these terms and conditions.
• You also have the right to file a complaint with the Office for Personal Data Protection if you believe that your right to personal data protection has been violated.

VIII.

Terms of security of personal data

The administrator declares that he has taken all appropriate technical and organizational measures to secure personal data.

The administrator has taken technical measures to secure data repositories and repositories of personal data in paper form

The administrator declares that only authorized persons have access to personal data.

IX

Final Provisions

By submitting an order from the online order form, you confirm that you are familiar with the terms of personal data protection and that you accept them in their entirety.

You agree to these terms and conditions by ticking your consent via the online form. By checking consent, you confirm that you are familiar with the terms of personal data protection and that you accept them in their entirety.

The administrator is authorized to change these conditions. It will publish the new version of the personal data protection conditions on its website and at the same time send you the new version of these conditions to your e-mail address, which you have provided to the administrator.

These terms and conditions take effect on January 1, 2022.